WWU’s Small Business Development Center Co-Sponsoring Free E-mail Marketing Seminar on Oct.27

October 13, 2016

Western Washington University’s Small Business Development Center (SBDC) is partnering with SCORE and Constant Contact to bring “The Power of the Inbox: First Impressions Count” to Bellingham from 9 a.m. to noon on Thursday, Oct. 27 at the Gateway Center Executive Suites, 1313 E. Maple St, 3rd Floor.

The seminar is free but space is limited and registration is required. For more information on how to register, please call the SBDC office at (360) 778-1762 or email sbdc@wwu.edu.

This seminar will give you insider tips and tricks to create a powerful email marketing campaign.

There is no doubt that email marketing is one of the most effective marketing tools for businesses. In fact, 73 percent of marketers agree that email marketing is core to their business. Whether you have an existing email marketing campaign, or are looking to start one, this seminar will provide useful information to help grow your business and expand your reach.

The event will be led by Rick Hogan, a social media and email marketing consultant, and Authorized Local Expert with Constant Contact, the global email marketing leader.

Hogan is a popular workshop presenter, conference speaker and former business, management and marketing professor. Over 40,000 people have attended his classes, workshops and presentations to learn how to maximize their marketing opportunities, increase customer engagement and improve their online effectiveness.

Key concepts that will be covered: 

  • What e-mail marketing really is (and isn’t)
  • What it can do for your business
  • And the five easy steps you must take to harness the power of the inbox!
  • Grow a healthy list
  • Create great content
  • Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking your results

 

Intended Audience:  

This workshop is most suitable for the beginner-to-comfortable small business marketer who wants to learn about the positive impact of email marketing campaigns and others who might be looking for new ideas or a quick refresher. 

Since 1983, the Small Business Development Center has enabled Western Washington University to give back to the business community and has helped to shape the economic future of Whatcom County. The SBDC provides free, confidential advising, technical assistance, and research to business owners and managers in an effort to help businesses thrive throughout Whatcom County. For more information, please visit http://wwu.edu/sbdc.