| Title | Summary | Authored on | Link to edit Content |
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| From Bellingham to World Boomerang Championships: WWU throwers join USA team | Three world-class boomerang throwers from Western Washington University are headed to the granddaddy of competitions — the World Boomerang Championships in Indonesia. Ed Love, WWU professor of Marketing, along with… |
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| The Problem With Efficiency: How "wasted time" builds human capital | Co-authored by Professor of Marketing Ed Love It’s June, which means the faculty's summer is upon us. This is our time to do the projects that we’ve postponed all year — things that have been piling up in our notebooks and the backs of our brains. Research papers will be… |
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| Inevitable or preventable? The wild west of AI use at WWU | In one classroom at Western Washington University, a professor is teaching a class of students how to “vibe code” their own artificial intelligence agents. In another, a professor has moved coursework offline and is printing out readings to discourage student use of AI. |
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| One quick question: Why is it so hard for people to consume less even when they care about the impact consumption can have on the environment? | |||
| WWU to make a big showing on the global boomerang stage | |||
| What Makes the Olympics Feel So Good? | If you are like us, you probably spent several recent evenings watching an exceptionally fun (mostly) 2026 Winter Olympics. Tara’s son was obsessed with the spoken word track that Ilia Malinin skated to. As a result, he repeated the phrase, "The only true wisdom is in knowing you know… |
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| Creativity meets competition as students tackle a real-world marketing challenge | |||
| Full circle: Marketing alumnus returns to WWU to write and judge the competition his team won | |||
| Cultivating connection: Marketing students design events that bring together current students and alumni | |||
| Resolutions That Make You Happier: How to set goals that actually boost well-being | Maybe you are one of those people who sets resolutions this week. Good for you starting the year with good habits and goals! We applaud your effort but want you to… |