Western Washington UniversityCommunications and Marketing
Western's identity


Positioning statement

For ambitious, open-minded learners, Western is the premier undergraduate-centered university that fosters a dynamic collaborative environment at an intimate scale, where students fully engage, reveling in the freedom to develop their intellectual potential and achieve their personal goals.

Reasons to believe

Who we are

Western welcomes students at the front door of discovery. We invite you to connect, create and join in community with others who thrive on learning. Students and faculty are fully engaged here, working side-by-side to develop new ideas that challenge our understanding of ourselves and our world.  We think of education as an adventure. So go ahead and immerse yourself and forge your own path to the future. You will make your mark here and go on to lead the positive change you want to see in the world.

Our new tagline

Active Minds Changing Lives

« Back to Western Repositioning Initiative

For more information contact:
John Thompson
Assistant director, Office of Communications and Marketing
voice: (360) 650-3350
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