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Western Today for Monday, Jan. 4
Western Today

On campus


As director of economics education at Western, Pam Whalley knows new teachers graduating from WWU will need a strong knowledge of economic principles to teach those concepts to kids.

To really make the lessons stick, they may need some chocolate chip cookies, too.

“And I strongly recommend you include some health-food cookies,” she tells her students in Economics 446, Economics for the Teacher.

In the spotlight

Western Washington University’s College of Business and Economics will host Bill Bruders and Ric Merrifield as the speakers for its Strategic Management Executive Strategy Speaker Series this quarter.

The Strategic Management Speaker Series guest lectures are free and open to the public.

Bruders joined Dri-Eaz Products, Inc. 11 years ago as a sales accounts manager. In 2000, he was selected to establish a European Operations Center outside of London, and in 2002 he led the establishment of the Dri-Eaz Southeast Operations Center in Nashville, Tenn., from which more than 70 percent of the company’s products are distributed today. In 2003, he was promoted to general manager of the company, and in 2004 he became president; he completed a management purchase of the company from its founder in 2006. His talk will be from 3-4 p.m. on Friday, Jan. 29, in Fraser Hall Room 3 on the WWU campus.

Merrifield has spent more than 10,000 hours as Microsoft’s...


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