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Western Washington UniversityCommunications and Marketing
DATE: February 27, 2014 4:27:59 PM PST
WWU International Studies Program to Host Seminar on March 6

Contact: Tom Roehl, Western Washington University College of Business and Economics, (360) 650-4809, tom.roehl@wwu.edu.      

BELLINGHAM – Western Washington University’s International Business Program is partnering with Western’s Small Business Development Center and the Port of Bellingham to host a seminar for businesses on exporting to Latin American markets, from 9 – 11:30 a.m. on Thursday, March 6 at the Port of Bellingham’s Harbor Center Conference Room.

The seminar is free and open to the public.

Stephen Murphy and Joseph Vogel from Pacific Northwest Advisors (PNWA) will give insight on their experience leading Pacific Northwest firms exporting to the Latin American market. They will speak on how to take business advantage of dynamic emerging markets such as Brazil and Mexico.

Murphy provides business development for universities, software, media and clean technology firms expanding to South America, as well as Brazilian firms seeking partnership stateside. His expertise includes access to high-level government officials in Brazil, Washington D.C. and to executives in multilateral and international financial institutions.

An active management consultant, Vogel has over 40 years of international business experience; his Latin American experience includes: market entry, joint ventures, turnarounds and channel management in a variety of industries. Vogel recently played a major role in the Washington State Small Business Development Center’s nationally recognized small business export initiative.

The schedule for the seminar in the Bellingham Harbor Center Conference Room is as follows:

9 – 9:45 a.m.: Market potential in Brazil (Q & A follows)

10 – 10:45 a.m.: Market potential in Mexico (Q & A follows)

11 – 11:30 a.m.: Taking business advantage of the potential 

For more information, contact Tom Roehl at Western’s College of Business and Economics at (360) 650-4809 or tom.roehl@wwu.edu.

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