Western Washington UniversityCommunications and Marketing
DATE: February 22, 2013 9:45:09 AM PST
WWU's SBDC to Host Marketing Seminar Detailing Communication Strategies Mar. 5

Contact: Jennifer Shelton, Western Washington University’s Small Business Development Center director, at (360) 778-1762

BELLINGHAM – Constant Contact and Western Washington’s Small Business Development Center (SBDC) are co-hosting “Engagement Marketing” – a free seminar on promoting business growth through e-mail and social media – from 9 a.m.-noon on Tuesday, March 5, at the Hampton Inn’s Fox Hall, 1661 W. Bakerview Rd., in Bellingham.

Effectively employing digital tools such as e-mail marketing and social media platforms can provide an excellent customer experience, an ability to broadcast to a wider potential audience, as well as enable an ongoing dialogue that benefits both businesses and consumers.

Dana Pethia, regional director for Constant Contact, will lead the presentation. She brings more than 20 years of experience working with small businesses, with a background in marketing and financial education.

Since 1983, the Small Business Development Center has enabled Western Washington University’s College of Business and Economics to give back to the business community and has helped to shape the economic future of Whatcom County. The SBDC provides free, confidential advising, technical assistance, and research to business owners and managers in an effort to help businesses thrive throughout Whatcom County.

Information on “Engagement Marketing” and event registration can be found here. For more information, check out the WWU SBDC website at www.cbe.wwu.edu/sbdc.

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