Western creates a clearer focus on its identity
"This positioning effort will help people better understand what Western is all about today," says Bruce Shepard, WWU President, in a press release today.
"Effectively telling our story means critically understanding just what it is that we are, and are especially good at. This has a critical connection to a pressing issue: having the resource base to continue to do what we do so well. And competition for limited resources will continue to intensify."